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Platform 10


Design is about making future change a part of the present.

Platform 10 guides its projects through a process of conceptualising change and designing products that demonstrate alternatives to existing typologies and solutions.

The design approach is characterised by a thoughtful exploration combining imagination with anticipation. With a strong social bias, curiosity for technology and an appreciation of cultural insights the platform supports designers that are interested in extrapolating
from their personal world into the universal. The key interest of the platform is in designs that challenge paradigms and offer new typologies.

Tutors


Daniel Charny, Roberto Feo,

Students


2nd year: Olivia Decaris, Claire Ferreira, Giles Miller, Nic Rysenbry,Maciej Wojcickii,

1st year: Han-Hsi Chen, George Fereday, Iain Howlett ,Lisa Johansson, Azusa Murakami, Florie Salnot, Jamie Tunnard, Billur Turan, Krystian Kowalski,

RCA PLATFORM 10 PRESENT
CRISIS SHOP. SOLD OUT! AT THE MILAN SALONE


domus tv,

Press :
dezeen, mocoloco., designaddict, designweek, dexigner, designtrotter, cida, domus tv,

What qualifies as a crisis? RCA Design Products students’ sold-out-shop will offer the stimulus to rethink what a crisis actually is...

For the duration of the Milan Salone Internazionale del Mobile 2009, a team of young design students from Platform 10, one of six teaching units within the College’s celebrated Design Products department, will be taking up residence at the prestigious Seves glassblock showroom in the heart of the city.

The fourteen postgraduate student designers will stage a makeshift Crisis Shop, exhibiting a range of crisis products. The shop layout will embody the very nature of a potential crisis - a canopy, attached by suction pads, hooks and grommets will stretch across the glass surfaces of the showroom. Under extreme tension, the canopy serves to communicate a sense of urgency, a material under stress and physical tension.

The Shop isn’t about making a commodity out of a crisis but investing in the means to respond to crises at large. One man’s crisis is another man’s opportunity. All products in the Crisis Shop are examples of opportunities in disguise.

The collective response to this state of alert can be broken down into two clearly defined product categories: those that require an ‘Immediate Response’ and those that opt for ‘Mutations’. The group have deliberately emphasised the ‘closeness’ in crisis and consequently closeness to the body. Subsequent incarnations frequently deal with this through solutions of wear-ability.

A crisis can also be used as a catalyst for change. Platform 10’s intention is to use the disease signified in a crisis as a positive opportunity to create an alternative outcome and a fresh typology in design. The products on offer represent the distillation of the outcome of a long-term interrogation into innumerable crises and their inevitable fall-outs.

Crisis Shop will represent a transnational response to global problems, with the group of designers encompassing eight different nationalities. Crisis as the young designers argue, “represents the very foundation of design as we know it.”

Crisis Shop. Sold Out! is at:
Seves glassblock showroom
Via Lodovico il Moro, ;25/27 - 20143 Milano
Tel. +39 02 89152102

Dates & Opening Times: 22 – 26 April, from 10am – 9pm daily
Free Admission
Website:Platform 10 Crisis Shop. SOLD OUT
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Crisis Shop Sold Out in the Incidental...
The Incidental is a daily paper published once a day for four days during Milan Design Week, it's a new media experiment designed to make navigating and surviving the Milan Furniture Fair that little bit easier.
The best snaps, sketches, views and observations will be selected to print each day for the duration of the Fair.


Crisis Shop Sold Out At milan Salone from Krystian Kowalski on Vimeo.

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participants

T-Shirt : Deconstruction

What's the difference between commodities and objects?

They seems identical yet somehow quite different. 
In this project, a pattern printed on the surface of a compressed block t-shirt is part of the packaging. 
During the process of transforming a commodity into an object (i.e., opening the packaging) the pattern converted into a new visual impression.
 You'll be surprised to see the distorted image now becomes part of your outfit.
Han-Hsi Chen
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Perpetual Crisis Manifesto:
"The solution to one problem must cause the next crisis situation."
Using this formula allows the consciousness of the designer to shift from that of premeditated 'intellengent design' to the realm of ephemeral and instinctive responses. These products represent immediate and abstract reactions to the specific predicaments at hand.
This notion of a rolling, perpetual process is intended to act as a catalyst for stimulating new and experimental typologies in design.
George Fereday
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A desk is always infested by accumulation of papers, letters and flyers. This expanding folder enables the user to stock and organize their documents infinitely.
Olivia Decaris
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Rush Bag

As a means of transportation for our belongings, a bag requires a security procedure.
 Rush Bag echoes our impulsive behaviour within the tiny daily crisis of looking for something in a bag: 'In case of emergency' use the security handle to turn it upside down & expose its contents.

Claire Ferreira
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Less Good Objects.
‘Less good objects’ is a project which attempts to create satisfying design objects that simply lack function. These objects are the result of a
quintessential design process - consenting, sketching, developing and construction of prototypes - however the brief does not extend beyond 
‘Design a ........’ Historically ‘Good design’ has always been tied to function but when function is removed from a design object does it become 
bad design? This project deals with conspicuous consumption and the state of crisis in which design is held.
Iain Howlett
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The Tension Bench
‘Sensitive dependence on initial conditions’in chaos theory concerns small variations of the initial condition of a system which may produce large variations in the long-term behavior of the same system. It is a common subject in fiction where one storyline diverges at the moment of a seemingly minor event resulting in two significantly different outcomes.
The tension bench is an exploration of behaviour between strangers in public spaces. It is a two-seat bench where one person is affected by the other person's movement.
Lisa Johansson
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The Something Out Of Nothing project recalls times when Fathers would make and repair their children's toys by themselves, with the materials they had readily available.
Toys created and built by a child's parents carry a far greater emotional value, they are a statement of individuality and longevity.
S.O.O.N is an attempt at reviving the creativity that lies in all of us.
Using inexpensive and easily obtainable materials (in this case the IKEA® vika lilleby trestel), a few pieces of cloth or felt (for instance an old blanket),
simple tools (a saw and a screwdriver) and instructions, we can all build a toy for our child.
This is only the beginning of our independence!
A crisis is a good time for a change and a return to our roots, do we have to be mindless consumers?
Krystian Kowalski

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Lego bricks are compiled into blocks and then 'sculpted' into more fluid shapes, exposing the Lego's inner structure and allowing the user to re-engage with their childhood.
Giles Miller
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Spirographic Camera and Drawings
In a crisis we lose our sense of control. My project is about exploring the aesthetics of disaster and the notion of chaos within order. Taking inspiration from the persistent rotational motion of hurricanes, I applied the principle of a spirograph to express these themes. My work investigates the tension between orderly and disorderly using a series of contraptions and drawings that experiment with form, light and space.
Azusa Murakami
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Flat Out is a response to the crisis of mass-disposability. More often than not disposability is defined by vendors defining a product as disposable or single use simply by naming it as such even when a product could be used a lot more than once. FlatOut looks particularly at ‘disposable cups’ and focuses on one particular vendor; the Sainsbury’s supermarket chain of the UK. Flat Out, which as the name suggests is supplied flat pack, physically transforms an ordinary plastic disposable cup into a wine glass in the hope of encouraging consumers to see that these cups are re-usable.’
Nic Rysenbry

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The plastic bottle project has been developed for the Saharawis refugees in a barren and remote stretch of the Algerian desert.
Over half of the Saharawi population has lived there since 1975 when Morocco invaded and illegally annexed their territory, the Western Sahara.
This design project aims to develop an appropriate technology for the Saharawi’s current situation. It will permit them to recycle plastic bottles into different objects including jewellery. This technique -using mainly sand- is to be transmitted through a workshop to the
Saharawi people to enable them to create their own pieces. The workshop will take place in the camp of Dakhla in April 2009 thanks to the sponsorship of the ‘Sandblast charity’. While it will let the Saharawis recycle the bottles lying around the camps as litter, the main aim of this project is to give them the possibility to express themselves 
artistically and to reaffirm their culture and identity which has been threatened since the conflict. Then, the pieces of jewellery could be sold to generate a source of income.
Florie Salnot

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Balance Lamp

We surround ourselves with objects that are designed to be safe, stable and secure. Their rational design reassures us in a world that often seems irrational, unstable, illogical and dangerous.
The Balance Lamp embodies the strength and fragility of glass. It acknowledges and accepts the ever-present possibility of its own damage and destruction and, as a domestic object, offers us a way to live with instability and the threat of crisis. The Balance Lamp invites us to take care whilst also taking pleasure from the knowledge that every object has a centre of gravity and the potential to return to a position of balance.
Jamie Tunnard

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OBSCURED
The Greek word krisis refers to a turning point, after which things change for better or for worse. Today, however, we conceive crisis as a chronic, permanent state. We are warned “Don’t be afraid, be ready...” Hoping to feel safe we build borders and barriers.

What do borders separate? What are they made out of? Are they real or imaginary? Do we need them to define ourselves and to have a sense of control? Would the society change if domestic environments had blurry borders?

Billur Turan

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“Snooking” corner
(snook - a gesture of derision or defiance)
Partial snooker desk fixture is a piece of merchandise, which initiates and represents the crisis of will in the workspace. It is occupying the space in an aggressive way which makes it a strong factor influencing ones equilibrium of work at the desk. On the other hand, using it can cause pricks of conscience which can cause a strong motivation to work. It represents the struggle between tendencies to work and tendencies to relax.
Maciej Wojcicki

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