Platform 12
The ambition of this platform is to examine the reintegration of design and function, where intelligence is not invested in effect, but in a conceptual logic that offers a new kind of performance and functionality. The focus is on the huge landscape of the ‘forgotten physicality’ - the forgotten products that continue to surround us, whose worlds require more than ever, the attention of thought and application. The current trend in industrial design leads to an overdose of themes, extremes, egos and extravagance, metaphors and typology’s. What is needed is a balance, a re-bith…where design is brought back to communication, celebrating a proper mental model for how things work. We will investigate meaningful play and invention, through experimentation with. It will value function as beauty, instead of design as form and image. We wish to leapfrog the current phase of design as entertainment – where obsession with individual genius far exceeds commitment to the collective effort that is needed to construct the new landscape of industrial design.
Tutors
Sam Hecht, Durrell Bishop, Andre Klauser
Students
2nd year: Emma Castleton, Il Gu Cha, Min Kyu Choi, Therese Glimskar, Giuseppe Guerriero, Dominic Hargreaves, Alex Hulme, Georges Moanack, Valentin Vodev
1st year: Hye-Yeon Park, Emil Rosen, Tom Stables, Dirk Winkel